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Monday, March 26, 2012

WTF Fish Fertilizer Marketing Method

As you can tell by the title I have stumbled across a special bit of information regarding a recent purchase of fish emulsion fertilizer that is BASED on fish emulsion. Note that it is Natural Organic Based* but the asterisk indicates Not for use in organic food and crop production.

Elsewhere on the label it says to go to a website to check out info about the metals content of this fauxtilizer. It turned out to be some industry organization relating to fertilizer ingredients and provided only convoluted info that wasn't helpful at all. I then called the manufacturer, www.LillyMiller.com, to find out why this natural and organic based fertilizer couldn't be used for organic crops but got tired of waiting on hold. After hanging up we went and saw The Hunger Games and 15 minutes into the movie it became clear what the fertilizer issue was about. If you are familiar with future fiction that describes the general population as serfs that bow to the whims of an upper elite you know what I mean.

This fishy stuff was Home Depot's single feeble attempt at organic fertilizer. It's going back tomorrow.